WCHS Visits Senior Center for Logo Feedback
March 11, 2024
Winnebago, NE – The Winnebago Comprehensive Healthcare System visits our Senior Citizen Center to include elder votes on organizational logo. As part of their singular branding goals, WCHS is exploring a change in their primary logo, and they are seeking input from the community from now until March 13th.
On Thursday, March 7th, the WCHS's Team brought their laptops to the WCHS Senior Center to solicit votes on the future WCHS logo from the elders who were there for their daily meal. After exploring ideas inspired by many different visual elements of tribal health, Winnebago, and the care provide at WCHS, the organization's internal committee narrowed it down to four potential logo options and opened it up to a community wide vote. The options include maintaining and building on the brand equity of our current logo that was commissioned by Blue Earth in 2018. Or three other new logo options, that were inspired by applique designs created by WCHS employee, Carmen Snow. This is part of a goal in this year’s Annual Plan for singular branding to ensure the organization’s Winnebago tribal roots are visually evident in all WCHS creates.
“It was important for us to visit the senior center to ensure our elders, who might not have access to Facebook or email, are a part of this important decision,” said Chief Administrative Officer, Sharon Frenchman. “Our community’s input is important to us. While many organizations might not ask the community to vote on something as personal as the organization's logo, here we don't make that distinction. We are our community, and we are accountable to the community we serve.”
Once WCHS has completed collecting data from the community, they will be using that feedback to make a logo recommendation to WCHS Board of Directors and Winnebago Tribal Council for approval. Better defining WCHS brand identity will help the organization continue to improve their communication and be able to provide the “no wrong door” approach to creating and sustaining health in the communities we serve.
“WCHS is seeking to set a new standard in Indigenous healthcare. Part of that is building trust, and dependability within the community, creating a unified voice and identity helps 225 S Bluff Street Winnebago, NE 68071 us do that." says Communications Manager, Erin McElroy. "This community deserves culturally- centered, consistency, and transparency. We hope that by extending the logo exploration process to our community to vote, our community can see that they are at the heart of all we do.”
Please note: This request is to replace the WCHS logo. The Twelve Clans Unity Hospital Logo and the Winnebago Public Health Department logo will still be used as appropriate.